Digital transformation and the cloud are critical to many businesses.
Since the last year, people around the world, including Thailand, have faced numerous challenges during the COVID-19 crisis. The crisis continued to affect until 2021, whether it be the way of work, communication, or even everyday life.
Jess Oriley, Area Vice President Cloud product portfolio Asia Pacific Salesforce says that investing in digital tools and new technology Will help bring the company to digital transformation full and faster than ever before.
A recent survey by research firm IDC and Salesforce said: In response to the crisis of the COVID-19 epidemic Up to 90% of service decision makers in Thailand say they invest in new service technology. To help change work procedures and processes As well as giving customers even more flexibility
As a result, the key indicators and KPIs used to assess service success have become No. 1 customer satisfaction and customer retention on No. 2 followed by revenue No. 3.
These indicators of success clearly show that many businesses recognize that their customers play a key role in growing their business. Satisfying customers with the company’s services will be more important and efficient for them rather than the big income as before.
Crisis Supporting IT Investments
For 3 key strategies that the company can implement to fully advance its business into digital transformation Here are the following: First, “Find out what’s going to help the company with the fastest digital transformation.” Digital transformation is quite complex. It is also a change in management. Including creating chaos and complexity for many parties in the company
However, by digitizing the company’s business, it will allow the company to be closer and stronger than ever before. At the same time, it will help the company to understand And develop businesses to meet customers’ needs more easily
The survey by IDC found that Companies with great success in digital transformation are making cloud computing a top priority. To deal with various critical situations As well as giving the number 1 priority to delivering a complete range of touchpoints to customers
With more than half, or 55% of global executives, predicted that the COVID-19 epidemic crisis would It will drive them to invest in IT more. Especially cloud computing
Solve the problem with ‘Digital’
Another important strategy “Be ready to tackle challenges and be prepared to solve problems with technology,” said an IDC survey executive. The “biggest single challenge” comes with COVID-19. Are relevant to employees
Preparation and training to meet standards have become a new, accelerated process. This is because the challenges associated with employees will remain if appropriate technology is not adopted.
“A key element to success with digital transformation is our focus on comprehensive coverage. Whether it is preparing and training employees. Including preparing technology tools to support remote operation, etc. “
The last strategy “Bringing digital to value-added service (VAS)” 2021 was a remarkable year for new service offerings and many organizations have achieved this goal by adopting digital transformation.
From the report, it was found that the development of “Value-Added Service” or value-added service To operate on a mobile phone or be able to access it remotely is important. Because it can facilitate customers in the digital age excellently
“Digital transformation and cloud technology are critical to many businesses. As long as the company continues to respond and cope with the disruption because of the COVID-19 situation. It is also an aid in adding new business opportunities. For the company in the near future “
He noted that the cloud platform would be a tool to help the company provide a cost-effective way to build a complete touchpoint for its customers. And develop workflow Boost efficiency and productivity of work It also helps the company to meet new business challenges. That may occur in the future
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